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Genesee Regional Chamber of Commerse
Background When the Genesee Regional Chamber of Commerce came to Curve, they could have easily been considered Flint’s best kept secret. The Chamber was doing wonders for local businesses and individuals, but struggled to reach new audiences nationwide. The Chamber had a huge hurdle to overcome in regards to the country’s perception of Flint, Michigan. For decades, Flint carried around a pretty bad reputation. In recent years, however, Flint has undergone an inspiring renaissance. Sharing the many success stories and opportunities available in Flint with the rest of the nation was a key objective of the Genesee Regional Chamber of Commerce. The Work The work Curve delivered for the Genesee Regional Chamber of Commerce is as varied as the organization itself. First on the agenda was to bring the Chamber’s brand into a modern light. A redesign of the logo and a new color palette was introduced to give the Chamber a fresh, professional aesthetic. Curve re-imagined the Chamber's economic development messaging and marketing collateral. The new work laser focused on the key points corporate site selectors care about most and urged them to look at Flint with fresh eyes. A new website was created to showcase the many success stories of the Chamber and highlight the rich culture and history of the community. The site serves as an attraction piece for businesses looking to expand in the area and also allows members and other visitors to easily find information about events, services and opportunities. A major outdoor campaign was launched to instill civic pride and reach travelers on the I-75 corridor. Curve also took the popular campaign indoors at Bishop International Airport and created a series of television ads highlighting the county’s rich quality of life. The Results Now with a stunning and user-friendly website, billboards all around town, media and marketing kits, television spots and a series of gorgeous promotional materials, the Genesee Regional Chamber of Commerce is no longer a secret. Flint’s many successes, cultural attractions and highly competitive business incentives have been brought to the attention of the community and the nation. |
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