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"Hey! Let's spend less on advertising."
from the desk of the Chief Troublemaker Here's a radical idea to throw out at your next meeting: "Hey! Let's spend less money on advertising." After all, consumers are bombarded by countless advertising messages every day. Why should they watch, listen or pay attention to yours? So you're probably asking yourself "why would an agency suggest we spend less money on advertising?" Good question. There's an old joke in the advertising biz that goes something like this: A guy stumbles into an ad agency and says "I've been shot!" An advertising executive at the conference table jumps up and exclaims "you need a TV ad!" Actually, it's not an old joke from the advertising biz -- we just made it up. The point is, a lot of agencies make their money selling you ads you might not need. Curve is different. We work with you to overcome your marketing challenges. Looking for more traffic in the showroom? We can help. Searching for a way to reach new customers? Just tell us who you want to reach. Launching a new service? We gotcha covered. We put ideas into action - matching your goals with our creativity and experience to help you increase revenue. And don't worry, we can still make a pretty darn good TV ad. Return to Charlie's bio. Rant back at Charlie via email.
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